TechSearch™ has re-defined the role and function of a Technology Marketing Representative and thereby re-invented itself as a unique niche player.

TechSearch™ differentiates itself from any other Representative by adopting a Sales Process which is based on its extensive experience, knowledge and understanding of Technology Marketing. This comprises:

• Ability to Understand the ‘essence’ of Principal’s products, Know-How & services
• Skills to match the technology/expertise with the needs of the market and of different clients
• The strategy of positioning Principal’s expertise in the market
• Evaluation of sales enquiries & Assessment of business potential
• Identification of ‘real’ business opportunities
• Development of a Sales Approach & Strategy
• Involvement in the Offer Preparation
• Active Participation in Contract discussions and negotiations
• Post-contract: Project coordination to help deliver what was promised.

TechSearch™ adds considerable value during Contract negotiations between its international principals and prospective clients. This is accomplished by simplifying difficult and complex aspects of discussions and negotiations. It is made possible through sensitive understanding of the situation and by suggesting simple and workable solutions.